Mens apparel and gear military toughthat looks great and costs little

If the notion of spending hundred's of dollars to look like an Abercrombie fashionista makes you want to vomit steaming chunks of pity, and what you're really looking for is affordable men's clothing and gear that looks great and has an edge over the usual fare — you've come to the right place.

We listen to your grumbling...

Then we seek out a superlative product to put a stop to that awful bellyaching; interrogate the manufacturer until they cough up the juicy details, then point you to reliable sellers who'll offer it up at a pittance.

"So, you don't sell anything?"

Zip, nada. We offer bare-knuckle product reviews you can rely upon to make your own buying decisions, then point you toward the best deals we can find.

We're scouting for uniquely made or styled products, and value is high on our agenda — but we're not necessarily looking for the cheapest. For most of us, Pareto's 80/20 principle applies to our wardrobe and gear too; and chances are that you get the most use and enjoyment out of about 20% of the stuff in your closet. That's the sort of value we can get behind, and those are the sort of products we drag our own behinds out of bed each morning to search for. There's better stuff out there, and this is where you'll find it!